Even during the era of big business, most residential electrical service companies tend to be on the smaller end with less than 20% employing more than 100 workers. And, like most small businesses, electrical contractors probably assume that they don’t need public relations and that their advertising efforts are enough to sustain them. But this is a common misconception. PR isn’t a luxury reserved for million-dollar companies and can be used to help progressively scale your business...

The promise of electric vehicles is closer to reality than ever before. New plans and investments at the federal level designate billions of dollars to move our country toward clean energy, including $2 million to help auto manufacturers retool facilities to increase EV production. Additionally, the Biden Administration has announced a goal to create 100% carbon-free electricity by 2035 and a net-zero carbon economy by 2050. Domestic EV marketplace The domestic EV marketplace has grown from...