Cybersecurity

Lanner Unveils IEC 61850-3 Certified Industrial Computer ICS-P770 Powered by Intel® Xeon® 6 Processor

Lanner Electronics, a global pioneer in industrial computing and network security solutions, proudly announces the launch of the ICS-P770. An IEC 61850-3, IEEE 1613, and EN50121-4 certified industrial grade computing platform designed to power mission-critical substation automation, virtualization, and network security. Powering Digital Substations The ICS-P770 is a rugged 3U rackmount industrial computer built to handle the demands of digital substation automationThe ICS-P770 is a rugged 3U...

Lanner Unveils EAI-I251 At NVIDIA GTC 2025

Lanner Electronics, a pioneer in network computing appliances and industrial AI computers, will officially unveil its latest innovation, the EAI-I233 and EAI-I251 industrial-grade Edge AI computers, at NVIDIA GTC 2025. Powered by the NVIDIA® Jetson AGX Orin™ system on module (SOM), these advanced platforms are designed to deliver low-latency AI inferencing capabilities at the edge for industries including retail, manufacturing, transportation, and smart city. EAI-I233: AI inference s...

EdmoLift Unveils EC64 A Future-Ready Electrical Control System

After a period of development, EdmoLift introduces EC64, an innovative and future-proof electrical control system. With a modular design and smart features. The new electrical control system is designed to meet both current and future needs. The initial sales launch will take place on June 1, 2025. Future Ready electrical control system "EC64 is the result of several years of development, combining EdmoLift’s expertise in smart lifting solutions with the latest technology". "Than...

Siemens Powers Aral E-Mobility With Electrification X

Aral Pulse has awarded Siemens Smart Infrastructure a five-year contract to deploy Electrification X from the Siemens Xcelerator portfolio for its Aral e-mobility brand. Electrification X allows Aral Pulse to centrally operate, optimize, and secure Aral charging stations with ultra-fast electric vehicle charging technology. digital substations Siemens has delivered and commissioned in the past four years 300 intelligent substations and connected them to Electrification X. The digital substat...

Siemens Mobility Partners With HS2 For Rail Innovation

Siemens Mobility has been awarded four significant contracts by HS2 Ltd and will join key contractors under the Rail Systems Alliance. Siemens Mobility will play a crucial role in the delivery and operation of the new 225-kilometer-long British high-speed railway that will connect London and the West Midlands. Capacity and energy efficiency For the first time, Siemens Mobility will implement wayside Automatic Train Operations [ATO] over the European Train Control System [ETCS] Level 2 on a hi...

GlobalLogic Opens New Security Operations Center (SOC) In Kraków For Enhanced Security

GlobalLogic Inc. is pleased to announce the opening of a new Security Operations Center (SOC) in Kraków, Poland that utilizes the capabilities of Hitachi Cyber. This announcement comes as organizations face a critical moment in cyber security, with the start of 2025 bringing heightened risks from AI-driven attacks, ransomware-as-a-service, and supply chain vulnerabilities. According to recent reports by ENISA, cyber incidents across Europe have doubled in the past year, and the impact on...

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Public Relations Puts A Spark In Your Customer Growth

Even during the era of big business, most residential electrical service companies tend to be on the smaller end with less than 20% employing more than 100 workers. And, like most small businesses, electrical contractors probably assume that they don’t need public relations and that their advertising efforts are enough to sustain them. But this is a common misconception. PR isn’t a luxury reserved for million-dollar companies and can be used to help progressively scale your business in the long run. Lead generation companies If you’re like most electrical contractors, you are using the marketing and advertising advice that many other home service companies have taken over the years and have confined your advertising into avenues such as direct mail, lead generation companies, truck wraps and a reliance on third-party referral websites. That is one reason why adding PR to your marketing budget is a necessity While these are all good options, the problem is that your competition is also using the same marketing techniques you are using and are probably only reaching the same set of potential customers. That is one reason why adding PR to your marketing budget is a necessity if you want to rise above your peers in your market. Residential electrical services If you were to do a quick Google search for electrical contractors in your community, chances are you’d find page after page of similar options. And, if you aren’t on the first page of that list, you aren’t making much of an impact. But, with the right PR partner, you can build your company’s reputation and recognition so that it becomes synonymous with good residential electrical services. A public relations expert can help you develop campaigns that show you as a thought leader in your market while helping you secure earned media in your local news and trade publications. A public relations expert can help you develop campaigns that show you as a thought leader These methods increase your visibility. Strong visibility not only helps you reach a wider audience, it inadvertently helps you move up spots in Google rankings. The more mentions your company gets on social media, in the news and on other online platforms, the better Google ranks your website. what is Earned media So what is earned media? That’s media that isn’t paid for or owned by your company and includes media interviews, customer reviews and organic mentions on social media. And, it’s important because it is by far the most trusted form of publicity available. Studies have shown that more than 90% of consumer trust earned media over paid-for advertising. Consumers have become savvy to commercials and no longer uses ads as their main method of researching a potential service partner. But, it’s getting this earned media that can prove tricky for most electrical contractors. Most of you probably don’t know any journalists and you certainly don’t have time with your busy schedule to cultivate relationships with the media. Potential service partner A good PR expert can pitch your expertise and story ideas surrounding your company That’s where a PR agency can help. Many of them are former reporters or know the business well enough to have built relationships with many media outlets. A good PR expert can pitch your expertise and story ideas surrounding your company to media both locally and in trade publications. It’s also possible that you haven’t considered the need to consistently read and respond to your customers’ reviews online. This is important because studies have shown that more than 92% of consumers say they read online reviews before they purchase a product or hire a service provider. Social media game Since you do have a business to run, it may be difficult to carve out enough time to reply to these reviews – both the good and bad ones – in a way that is both effective and conciliatory. But, a PR partner does have the time and the experience to do this for you. But, a PR partner does have the time and the experience to do this for you Finally, PR helps you stay on top of your social media game. It’s not enough to simply have a company Facebook or LinkedIn page – you have to consistently post content and engage your followers. Coming up with something new to post is a challenge when you’re trying to schedule house calls, pay bills and hire quality electricians. Attracting new customers Once you have developed a PR strategy that helps you to promote your brand, increase your visibility and develop you and your company as the market leaders in your community, you’ll begin to notice that your brand is reaching a wider audience. And, it’s a proactive strategy that will help you influence the market in your favor. These positive messages help you grab the attention of your target audience and connect with them on a personal level. PR is about telling a good story to build relationships and it’s these relationships that will help you grow beyond that of your competitors. Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in skilled trades, B2B tech and franchising. Ripley PR has been recognized by Entrepreneur Magazine as a Top Franchise PR Agency five years in a row and was named to Forbes’ America’s Best PR Agencies for 2021. She is the author of ‘NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business.’

Why Safeguarding Charging Stations Is Critical To The Safety Of The Population As A Whole?

The promise of electric vehicles is closer to reality than ever before. New plans and investments at the federal level designate billions of dollars to move our country toward clean energy, including $2 million to help auto manufacturers retool facilities to increase EV production. Additionally, the Biden Administration has announced a goal to create 100% carbon-free electricity by 2035 and a net-zero carbon economy by 2050. Domestic EV marketplace The domestic EV marketplace has grown from 16,000 to more than 2 million vehicles in the last decade and is poised to expand at lightning speed over the next ten years. S&P Global mobility has predicted that by 2030, electric vehicles (EVs) will make up 40% of the U.S. market share of new vehicles on the road. This dramatic increase in EVs will require a nationwide network of charging stations to meet the demand from the current 140,000 to over 1.1 million. Charging stations It is a necessity that regulators lay the groundwork now for a reliable and secure charging networkThe expansion of charging stations will undoubtedly give zero-emissions drivers more confidence in their ability to refuel more conveniently. Still, it’s critical that confidence in infrastructure security also be prioritized alongside this growth. If not adequately protected and monitored, charging stations could serve as access points for cybercriminals, potentially leading to personal data leaks, attacks on vehicle systems, and even widespread blackouts. As EVs continue to gain momentum as realistic alternatives to CO-2 emitting vehicles, it is a necessity that developers and regulators lay the groundwork now for a reliable and secure charging network for the long term. EV Charging Infrastructure and the electric grid The nation’s electric grid generates and delivers electricity essential to everyday life. It’s made up of power plants and other sources of generated electricity, complete with transmission and distribution lines and infrastructure that delivers essential power. Grid connection An important aspect to remember about EV charging stations is that they connect to their relative electric grid. Simply put, the infrastructure for charging stations is comprised of devices that wait for another device to connect and communicate. However, it lacks a third-party firewall or other devices that can act as protection. Unfortunately, this results in vulnerability and means new doors for cybercriminals to walk through. Cybersecurity risks If the grid became compromised by a large-scale attack, it could lead to destructive and widespread blackouts Even before EV charging stations are factored in, the electric grid faces substantial cybersecurity risks from criminals, terrorists, hackers, and foreign governments every day. If the grid became compromised by a large-scale attack, it could lead to destructive and widespread blackouts that would undoubtedly affect EV charging stations and other essential institutions such as banks, hospitals, and gas stations. With the expansion of EV charging stations, the risks only grow. Now is the time to address threats and strategize before disaster strikes. Risks of connectivity emerge The world we live in has reached a level of being almost entirely connected at all times – security systems, appliances, health monitors, industrial sensors, and now, our vehicles. While the connectivity of vehicles has been incredibly beneficial to consumers and the automotive industry alike, the growth in the internet of things (IoT) has opened countless doorways for cybersecurity threats. Software flaws One young information technology security specialist reported finding flaws within a third-party software that a handful of leading EV manufacturers use. It gave him access to more than 25 EVs in at least 13 countries. The man, who stumbled on the findings in 2022, said he could remotely control some EV functions, including starting vehicles, unlocking windows and doors, disabling security systems, and turning on stereo systems and flashing headlights. The IT specialist said he could also tell if a person was in the vehicle. In a separate and concerning situation, a single compromised password led to a foreign-fronted cyberattack on a U.S.-based pipeline in 2021. It halted the fuel supply process on the east coast and cost the company $4.4 million in ransom money. Cyberattacks Thousands of charging stations are already in danger of being targeted by cybercriminals The point is that even massive and powerful companies can fall victim to cyberattacks. Even though cybersecurity is a critical issue for EV manufacturers, their systems are still vulnerable to hackers. Thousands of charging stations are already in danger of being targeted by cybercriminals, and as the number of stations grows, so too will the risk. The higher the number of entry points, the more opportunities hackers will see. If they can break into and gain access to even the most sophisticated EVs, it could be catastrophic. Ensuring security and reliability through proactivity Because charging stations are connected to the country’s primary grid, the entire infrastructure must be armed with the most aggressive security measures. The risks associated with modernized electric vehicles are not something that traditional automotive safety regulations and security standards properly cover. The complicated and rapid evolution of EVs is putting them at a heightened threat. When charging stations are connected to the electrical grid, it is imperative to ensure strong cybersecurity measures are in place to remain dependable and effective. Embedding cybersecurity technology We often see outside parties utilized to secure tech because of the frequent lack of necessary cyber protection The best way to ensure the electric grid's safety is to build cybersecurity technology directly into the charging stations. We often see outside parties utilized to secure tech because of the frequent lack of necessary cyber protection. Unfortunately, the promising growth EVs and their charging stations bring to our environment also contributes to technology’s vulnerabilities, which can cause key security measures to be overlooked. There’s no getting around it: EV charging stations are highly vulnerable to hackers. Awareness and solutions As the growth continues, there is an acute need for heightened awareness and solutions for the weaknesses associated with these charging stations. These solutions should consider everything from the charging points and devices to operators of the energy distribution networks and infrastructure providers. We must aim to implement advanced cybersecurity measures that will keep safe drivers and all the data that EVs contain.

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