Hitachi - Experts & Thought Leaders

GlobalLogic Inc., a Hitachi Group Company and pioneer in Digital Engineering, announced availability of technology accelerators that significantly reduce time to market of custom Over-The-Top (OTT) applications by as much as 30 to 50 percent. This is accomplished through the development of advanced solution accelerators for application development and testing across all major mainstream OTT platforms. GlobalLogic delivers this capability through a software engineering team with deep expertise in the end-to-end OTT value chain, which has developed more than 200 complex applications over the past ten years as part of multiple global OTT services rollouts. OTT Digital Accelerators The world of streaming applications has become immense and complex. Consumers demand high-quality, immersive viewing experiences from any provider on any device. To satisfy this demand and increase consumer engagement, OTT service providers must develop extremely efficient, native application experiences across multiple platforms, including living room (Smart TV, Streaming Device), mobile, web and gaming environments. Faster development of OTT services GlobalLogic OTT Channel Development Accelerator and TestLab are two such accelerators enabling GlobalLogic clients Streaming applications must be highly reliable and resilient, to assure content will be available 24/7. And systems must be robust to enable providers to monetize the service. Global rollouts add additional complexity to the entire development process. Over the last ten years, GlobalLogic has been delivering custom OTT platform application development services for more than 20 streaming platform customers—resulting in the creation of best practice frameworks and accelerators for faster development of OTT services. The GlobalLogic OTT Channel Development Accelerator and TestLab are two such accelerators enabling GlobalLogic customers such as media companies to create exceptionally reliable, immersive experiences for consumers. Management of multiple devices The accelerators are platform-agnostic—compatible with the most commonly used consumer streaming services—as well as device-agnostic, supporting gaming consoles, set-top boxes, smartphones, PCs, and tablets. They also support management of multiple devices from a single interface. OTT Channel Development Accelerator: A customizable media platform that enables the creation of a fully functional, completely branded OTT channel or app from idea to launch-ready in just 2.5 months. Key Features and Benefits: Common code base for native applications on similar platforms Support for all VOD models (AVOD, SVOD, TVOD) Advanced, customizable UI/UX features such as unlimited screens or background video Versatile monetization options such as in-app purchases, subscription billing, or ad-based services Code base owned by client with flexible GlobalLogic engagement models OTT TestLab Accelerator: A unified infrastructure that schedules automated quality assurance tests on all OTT devices. Clients can test on their own devices, or leverage GlobalLogic’s devices and labs. This is further enhanced by custom, automated test cases for all major platforms and use cases. Key Features and Benefits: Makes testing possible as soon as the channel development project begins Jump starts continuous integration/continuous delivery (CI/CD) pipelines Simple KPI set up and viewing with easy app adjustment capabilities based on results Eliminates the need to purchase duplicate equipment dedicated to each device 3,000+ test devices spanning all major platforms, vendors, use-cases OTT application landscape “The OTT application landscape has grown dramatically larger and more complex over the past few years, and our clients are seeking partners to help navigate it,” said Arun Mukunda, VP and Global Head, Media and Entertainment, GlobalLogic.  “Having delivered hundreds of complex OTT applications, GlobalLogic is in a unique position to help our clients rapidly create and launch high quality streaming services on a global scale at a pace never before possible.”

GlobalLogic Japan was established in April 2022. The work of the company is to investigate and implement team structure and processes that will enable customers in Japan to accelerate their digital businesses and pursue DX successfully. This article describes the team structure and processes that combine the innovative knowledge and methodologies of GlobalLogic, a pioneer in design-led digital engineering, with the extensive business track record of Hitachi, Ltd., and the business understanding and experience that the DX specialists at Lumada Innovation Hub Tokyo have in working with customers in Japan.

From September 20th to 21st, Hitachi will hold the Hitachi Social Innovation Forum 2023 Japan, the largest event of the Hitachi Group, as a place to create opportunities for collaborative creation with customers and partners. The event will be held at Tokyo Big Sight. In addition to a Keynote session on Hitachi's management vision by President and CEO of Hitachi, Keiji Kojima, the Forum will showcase over 60 programs that include Special sessions to discuss various fields and business trends with industry professionals; Business sessions to engage customers, partners, and experts in meaningful debate on social issues and potential solutions; and an Interactive Exhibition where visitors can experience the latest technologies and social innovation business initiatives. Key emerging technologies This year, GlobalLogic will demonstrate key emerging technologies, including Generative AI, Metaverse, and Web3.0, and how to rapidly deploy these capabilities to boost purposeful innovation, new products, and experiences to benefit society. They can find the booth "Accelerating Digital Innovation With Purpose: Generative AI, Metaverse, Web3.0" in the exhibition hall.