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Infinitum, the creator of the sustainable, breakthrough air core motor, announced $30 million in additional growth capital from Riverstone Holdings Latin America, Alliance Resource Partners, Caterpillar Venture Capital, and Cottonwood Technology Fund. The funds will be used to expedite commercial and industrial motor production by expanding and fully automating assembly at the company’s 65,000-square-foot facility in Mexico to meet a significant increase in demand.

The company also announced it has rebranded as Infinitum to support its mission of going beyond the limits of conventional motors The company also announced it has rebranded as Infinitum to support its mission of going beyond the limits of conventional motors to serve future generations.

While the lifetime of traditional motors is typically 10-20 years, Infinitum goes beyond, delivering motors with class-leading efficiency and life expectancy. Infinitum motors are modular by design, making them easier to service, and allowing the housing, rotors, and stators to be reused multiple times.

Expanding investment in Infinitum

Expanding investment in Infinitum, as part of the decarbonization strategy, to speed-up assembly and production in MexicoThe world is increasingly moving towards electrification, which feeds the demand for more efficient electric motors and helps reduce greenhouse gas emissions across heavy industry, manufacturing, and HVAC applications,” said Juan P. Visoso, managing director of Riverstone Holdings Latin American office.

We’re excited to expand our investment in Infinitum, as part of our decarbonization strategy, so they can speed assembly and production in Mexico for their motors that are better for the planet.

Energy efficiency

Electric motors consume more than half of the world’s electricity, with the general industry segment consuming 38 percent.

Infinitum’s motor is 50 percent smaller and lighter, uses 66 percent less copper and no iron, and consumes 10 percent less energy. Infinitum motor components can be reused, allowing them to stay in service for decades.

Increasing production and automating assembly

Rebranding the company as Infinitum underscores the commitment to future generations

Partnering with our network of existing investors allows us to automate assembly in our dedicated facility so that we can scale production this year and next, to meet escalating customer demand for our highly efficient motors,” said Ben Schuler, founder and CEO of Infinitum.

Rebranding the company as Infinitum underscores our commitment to future generations by going beyond to produce motors that can power the world with less energy and waste because they are designed with circularity in mind."

Rebranding IEs Series Motor

As part of its rebranding, Infinitum’s IEs Series motor for general-purpose, commercial and industrial applications will be renamed to the Aircore EC. The IEm Series motor for mobility applications will be renamed to Aircore Mobility and the IEalt product line of alternators in development will become Aircore Power Gen.

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