E.ON has discovered the world's greenest data center. It's located in the Bavarian village of Grotach. The computing power there is completely sustainable and 100 percent CO2-neutral.
Good reasons for E.ON to include this facility in its current corporate campaign #GreenInternet, with which E.ON informs about internet use and energy consumption on social channels. An E.ON video tells the story of the discovery of the CO2-free data center in Grotach. Please note that this video is only available in German.
Internet use and climate protection
Resolution: In the fictitious Grotach computer center, wooden rakes are manufactured naturally from beech wood and for raking leaves. Unfortunately, this joke only really works in the German language. The first part of the German word “Rechenzentrum” is similar to rake.
“We provide extensive information about the connections between internet use and climate protection, but not with a raised forefinger," says Carsten Thomsen-Bendixen, Acting Head of Communications and Political Affairs at E.ON.
video Entertainment
We want to sensitize new, especially younger target groups to the enormous energy requirements"
Carsten Thomsen-Bendixen adds, "With information about video entertainment, we want to sensitize new, especially younger target groups to the enormous energy requirements of video streaming in data centers."
He continues, "And we show how such data centers can become greener. Like the one in Grotach. The topic is serious, but the approach is not. Quite deliberately, because we want to reach as many people as possible."
green internet
At first glance, it seems strange that E.ON, as part of a campaign for a green internet, is publishing a video that is clicked on several million times on the internet thus triggering high power consumption in data centers.
But E.ON has made the video climate-neutral, and the CO2 emissions for up to three million hits on YouTube have been offset. If there are more, E.ON will add to the compensation.
