One of northern England’s oldest motor factors has praised Durite’s service and support for helping it secure a major truck fleet contract.
G.E. Middleton & Co. is a nationally recognized auto electrical specialist that is still owned and operated by the Middleton family. Based in Manchester, it works across the UK, supplying auto electrical parts to vehicles ranging from cars, vans, and trucks to boats and ships.
Durite power inverters
The company recently won a significant contract with one of its biggest clients, to supply and install Durite power inverters on a haulage operator’s substantial fleet of HGVs.
"This was a significant contract for 500 inverters to be fitted on brand new trucks purchased by one of our valued clients," said Bob Middleton, Director of G.E Middleton, adding "Durite was incredibly supportive throughout the process. They provided a competitive package and always ensured that we received the stock at the right times to meet the customer’s installation roll-out."
Wave voltage inverters
Suitable for 12v and 24v vehicle systems, the fan-cooled inverters come with a quick-charge USB 2.1
Durite offers a complete range of sine and modified wave voltage inverters, covering almost all automotive applications. Factors and fleets can choose from compact and heavy-duty models with power ratings ranging from 125W up to 3kW.
Suitable for 12v and 24v vehicle systems, the fan-cooled inverters come with a quick charge USB 2.1 output, and are CE-marked and R10-certified.
Quality product and service
"We pride ourselves on delivering a quality product and service to our customers," said Bob Middleton, adding "Pricing comes into it but the main criteria for us and our clients is quality of product – and this is where Durite stands out. In this instance, the customer was very satisfied with the inverters."
This latest deal further strengthens a relationship between the two companies that stretches back to the end of the Second World War.
Customer service
"We have been working with Durite since 1945," stated Bob Middleton, adding "Back in those days, they delivered the parts in old metal ammunition boxes and tea chests. We never had to buy tea because there was always some still left in the crates!"
The relationship has lasted almost 80 years because of Durite’s focus on customer service. "The customer service is outstanding," continues Bob Middleton, adding "Everyone from the sales team to the technical department is extremely helpful, nothing is too much trouble for them."
Easy to find
Bob Middleton states, “We appreciate their attention to detail. The invoices are clear and easy to read, but best of all they have a great catalog. It has a simple numbering system that makes it easy to find what you are looking for. Even in the digital age a lot of our clients still like a proper catalog."
He concludes, "Every year we receive a sizeable number of catalogs from Durite that we distribute to our customers or offer from our premises and they always bring in business."
