Aico and City Electrical Factors (CEF) are delighted to have signed up to the Commercial Agreement program with the Electrical Industries Charity (EIC), this is a new initiative in the industry which gives Commercial Agreement partners the opportunity to commit a small donation from a product, product range or service sold.
The EIC is more than 100 years old and offers support to those who work in the electrical industry and their families who encounter family or relationship problems, financial or legal worries, emotional or mental health problems and ill health or disability.
‘Aico in the Community’
This is the latest collaboration between the EIC and the market leaders, who are also EIC Champions
Aico, a renowned European company in the field of home life safety, strives to create safer communities in every action that they take through their Corporate Social Responsibility program, ‘Aico in the Community’.
This is the latest collaboration between the EIC and the market leaders, who are also EIC Champions and have four trained colleagues within the EIC Mental Health First Aider program.
Aico have always tried to diversify their fundraising strategies, with two full-time Community Liaisons, who work to strengthen all aspects of Aico’s relationship with the local community, including charities. This pledge from Aico, alongside City Electrical Factors, is the latest initiative to increase support to those who need it most.
Aico and City Electrical Factors’ CSR partnership
Commenting on the partnership, Aico’s Managing Director, Neal Hooper, said “We both recognized the need to diversify fundraising for the Charity because of the pandemic. In person events are incredible fundraisers but that revenue stream was taken away, so it came down to what else can we do? While business was still being done, and trade if anything was on the up, it seemed only right to try and give the Charity what we can.
Neal Hooper adds, “CEF is the second largest distributor in the UK, Aico is the third largest manufacturer in the UK, so a simple way we can give back is by doing business.”
Product sales for the EIC
City Electrical Factors’ Commercial Director, Andrew Moseley, said “We had previously raised money through product sales for the EIC and it worked really well. It meant we were creating meaningful sums of money for the charity without changing what we do as a business. For a company like ours it makes fundraising easy.
Andrew Moseley adds, “We can support our entire industry by conducting our business. The promotion is about ensuring the EIC receives the support it needs from the people who use the services.”
