Working in partnership with Scolmore ensures that electrical wholesalers have access to the widest possible source of information, resources, and promotional support to help them stand out from the crowd and stay ahead in a highly competitive marketplace.
Key to this support is the Marketing Hub – a unique website facility for Premier Stockists which is available across the group – Scolmore, Ovia, Unicrimp, and ESP and provides a range of tools that wholesalers can use to enhance their marketing facilities and all at no extra cost.
comprehensive product image library
Using their unique login details, customers are already benefiting from access to a whole range of promotional material from each company’s entire range of products. Product flyer templates can be downloaded and customized with the stockist’s details to optimize sales opportunities.
A comprehensive product image library plus a range of literature covering every product category is also available. Point of sale material for every brand can also be accessed on request.
promotional product videos
Customers can access the vast library of video material which includes a range of promotional product videos
In its latest development of this valuable marketing facility, two brand new sections have been added to the Scolmore, Ovia, and ESP websites, which offer wholesalers a wealth of additional resources.
Via the first new tab on the Marketing Hub sites, customers can access the vast library of video material which includes a range of promotional product videos as well as handy ‘how to’ guides to help customers identify products and understand the benefits of their full features. Customers can easily download these videos for their promotional use.
digitalisation of communications
The second new tab provides access to a raft of social media product images and infographics posted by the group to engage with customers and end-users. As the digitalization of communications continues, Scolmore is seeing an increased uptake of social media images and this new feature will help facilitate wholesalers' access to an array of new material to help with their own social channels’ activity.
Scolmore will continue to update and develop all areas of the Marketing Hub including these two new features to ensure that customers always have access to the very latest products and developments.