Mitsubishi Electric Corporation announced that it will collaborate with the ASEAN Football Federation (AFF) to co-organize football clinics for children in Southeast Asia when the ASEAN Mitsubishi Electric Cup™ 2024 trophy tour visits local cities between September 28 and November 9.
Mitsubishi Electric is the title partner of the ASEAN Mitsubishi Electric Cup 2024, a biennial tournament that the AFF will organize for 11 Southeast Asian national teams between December 8 and January 5.
Executive partnership agreement
Mitsubishi Electric signed an executive partnership agreement in November last year
The clinics will be held in six cities—Bangkok, Singapore, Kuala Lumpur, Hanoi, Jakarta, and Manila, the last venue in recognition of the Philippines being newly added as one of the tournament's 11 host countries.
Clinic participants will include coaches from FC Imabari, a Japanese professional football team in the Meiji Yasuda J3 League, with which Mitsubishi Electric signed an executive partnership agreement in November last year, and legendary players from each country's national team, who will conduct lessons and mini-games to help children learn about football, the joy of sports and the importance of pursuing dreams. FC Imabari Chairman Takeshi Okada will also attend selected clinics.
Partner of the tournament
Mitsubishi Electric, in addition to helping solve pressing issues in global society and contributing to sustainability through its businesses, also strives to create a more vibrant and enjoyable world through activities involving culture, the arts, and sports.
When the company was the title partner of the tournament in 2022, it invited legendary football players from the national teams of Southeast Asian countries to conduct football clinics for children in Thailand, Singapore, Malaysia, Vietnam, and Indonesia. As the title partner of the tournament as well as organizer of additional clinics, Mitsubishi Electric is contributing to the future of Southeast Asia by encouraging local children to pursue their dreams.