The Robert Bosch Tool Corporation named Robert Hesse as President and Chief Executive Officer (CEO) of North America, effective November 1. In this position, Hesse will be responsible for the Robert Bosch Tool Corporation portfolio of businesses in North America, which includes Bosch Power Tools and Accessories, Measuring Tools, Dremel Rotary Tools, and RotoZip Brands.
Robert Hesse will serve in this role after more than 25 years with Bosch, where he has held positions leading Bosch Communications Systems and, most recently, as the Senior Vice President of Sales at Bosch Accessories Group, a division of the Robert Bosch Tool Corporation.
Extensive industry experience
Robert Hesse said, “In my first days with Bosch as a member of the International Trainee Program, I was thrilled to be a part of such a dynamic company. Today, I'm honored to support Bosch in a new capacity, working to boost our efforts in the North American market and creating tools to meet the needs of workers as they tackle difficult work on the jobsite.”
He adds, “By engaging the passion of my team and leveraging the strong reputation - Bosch has within the power tools category, we will continue to focus our efforts on product innovation, by letting the needs and insights from workers lead the way.”
Lead Bosch Power Tools to a more innovative future
Hesse plans to share his perspectives on the industry on his personal LinkedIn channel, @RobertHesse
Robert Hesse looks forward to leading the Bosch Power Tools team as the company continues to push the broader tools industry towards a more innovative future.
Strategically, Robert Hesse plans to drive Bosch’s growth by bringing products to market that are easy-to-use and engineered to tackle tough applications on the jobsite. Additionally, Hesse plans to share his perspectives on the industry on his personal LinkedIn channel, @RobertHesse, to further engage in timely conversations within the power tool sector.
Collaboration with Bosch UK team
A graduate of FH Münster with a degree in International Marketing & Foreign Trade, Robert Hesse has spent his professional life across the globe. After joining Bosch in Hildesheim, Germany, Hesse worked alongside the Bosch UK team in London and most recently, held a position with Bosch Accessories Group in Solothurn, Switzerland.
The power tools division of Bosch continues to bring innovation to the market, impacting the tool industry and workers on the job. The brand’s newest launches in 2022 expanded their 18V platform, which included additions to the PROFACTOR high-powered cordless lineup.
Fully integrated marketing campaign
Additionally, the brand launched its first-ever fully integrated marketing campaign, ‘What Hard Workers Deserve’.
Dremel has also led with innovation recently launching the 8260, the company’s first smart rotary tool, and kick-starting a new brand campaign targeting younger generations of DIYers, eager to learn new hands-on skills. Robert’s leadership will further extend these initiatives into 2023 and beyond.